Advertisement Writing Class 11: Format, Examples, Topics, Exercises

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Advertisement writing class 11 format, examples, topics, exercises

Advertisement Writing For Class 11 especially recommended by CBSE. In this post, you will learn the basics of Advertisement Writing and how to score top marks in advertisement writing. Here, we’ll highlight the format and tips for writing an advertisement. For your better understanding, this post will provide you with many examples to correlate and analyze. Exercise your writing skills by the topics of advertisement writing given.

We also provide Notes and Lesson Plan. Our Study Rankers specially made them for better understanding. Students may read the PDF to practice concepts with NCERT Solutions and Extra Questions and Answers. We prepared these by keeping in mind the latest CBSE curriculum. Shine among your friends after scoring high in Quiz, MCQ, and Worksheet.

Introduction To Advertisement Writing

  • An advertisement is a kind of public announcement asking for or offering services or buying and selling property, goods or giving information about missing persons, pets, etc,.
  • It is an effective medium.
  • It is made through a popular medium that targets a large number of people.
  • Their content is brief and with limited words.
  • Sentences used are not necessarily grammatically correct.

Different Types of Advertisement Writing

  1. Classified Advertisement:
    • These ads are grouped according to the product or service type.
    • Classified ads are generally brief and descriptive.
    • These are placed by individuals wishing to advertise goods and services available or needed.
  2. Commercial Advertisement:
    • They are designed for commercial purposes.
    • These ads require more space, hence are costly.
    • They contain visuals, catchy phrases, and slogans.

FEATURES OF CLASSIFIED ADVERTISEMENT

1. THEY are categorized into columns
according to different classes.
2. THEY are brief and occupy less space.
3. THEY are economical.
4. THEY are written in short phrases.
5. THE language is simple and concise, factual and formal.
6. THERE are no blocks or designs.

FEATURES OF COMMERCIAL ADVERTISEMENT

1. It Is ATTRACTIVE WITH a catchy caption, heading, or sub-headings.
2. IT has a FIGURATIVE language.
3. THEY have Proportionate spacing of fonts with different sizes.
4. THEY are made attractive with catchy slogans, punch lines, witty Expressions,
5. the PRESENCE of pictures or sketches.
Advertisement Writing Class 11

Applications of Advertisement Writing

  • Newspapers
  • Magazines
  • TV
  • Radio
  • Cinema
  • Leaflets
  • Pamphlets

Format of A General Advertisement Writing


RELEVANT HEADING





BODY OF ADVERTISEMENT (50 WORDS)







INFORMATION FOR CONTACT

ALWAYS REMEMBER TO PUT THE ADVERTISEMENT IN A BOX

Marking Scheme Of Advertisement Writing

Advertisement Writing is of 4 Marks. Here is an analysis:

  • FORMAT: 1 Mark (Marked in Orange)
  • CONTENT: 2 Marks (Marked in Green)
  • EXPRESSION: ½ Mark
  • BOX: ½ Mark

RELEVANT HEADING





BODY OF ADVERTISEMENT (50 WORDS)







INFORMATION FOR CONTACT

Some Common Classified Advertisements

  • Situation Vacant
  • Situation Wanted
  • Sale And Purchase Of Property/ Vehicles/ Goods
  • TO-LET Of Property
  • Educational Institutions
  • Missing Persons/ Pets
  • Travels And Tours
  • Lost And Found

Situation Vacant

KEY POINTS

  • Begin writing with ‘Wanted’ or ‘Required’
  • Write the name of the organization/ institution.
  • Indicate the post and number of vacancies.
  • State qualifications and experience required for the post.
  • Age and gender of the candidate.
  • Pay scale and perks.
  • Mode of applying – application / interview schedule.
  • Contact information.

EXAMPLES

Q. 1. You are Personal Assistant to G.M., ABC Metal Tools Company, Mumbai. Your General Manager has asked you to draft a Classified advertisement for a local daily for the post of two engineers. Draft the advertisement in not more than 50 words.


SITUATION VACANT

Required two well qualified Mechanical Engineers with a minimum experience of five years. Remuneration commensurate with the performance and output of the candidate. Send the resume within seven days to the Personnel Manager, ABC Metal Tools Company, 7, Vashist Complex , Malad East, Mumbai, along with scanned copies of necessary certificates within a [email protected] [email protected]

Ph- 26090003, 26093330

Q. 2. Aspire India Pvt. Ltd. is starting a new branch office in Noida. The company decides to publish an advertisement in ‘The Times of India’ regarding walk-in interviews for many posts. Draft an advertisement in not more than 50 words giving necessary details.


SITUATION VACANT

Required workaholic male/female youngsters, graduate with minimum two years of experience in Marketing, Office administration, Team lead, Content developing etc. for various posts for a new branch office in Noida. Age below 30 years. Should have a good command over English. Salary as per qualification and experience. Walk in with your resume from 22nd November to 25th November 2020 between 11.00 a.m. and 5.00 p.m. at Hotel Nalanda. Contact Mr. Abhay Upadhyay, CEO, Aspire India Pvt. Ltd., Noida.

Ph.: 09878345902.
E-mail id: [email protected] india.com

Situation Wanted

KEY POINTS

  • Include personal details.
  • Include age and sex.
  • Mention preferences such as type of job, area, locality.
  • Pay scale and perks.
  • Provide contact information.
  • Any other details that are optional and can be included.

EXAMPLES

Q. 1. You are an electrical engineer with 5 years of experience looking for a job near Mumbai. Write an advertisement for the classified in about 50 words.


SITUATION WANTED

B. E (Electrical) topper from Maharashtra University with an experience of 5 years in a multinational company seeks a job in and around Mumbai. Age 30 years. Familiar with Java and C++. Expected salary 30,000 p.m. Contact Sarthak Raina, 342, Dadar, Mumbai.

Ph. 9500397008.
E-mail id: [email protected]

Q. 2. You are a B. Tech. civil engineer looking for a job in Cochin. You expect a salary of 25,000. Write an advertisement for the classified in about 50 words.


SITUATION WANTED

A first class B Tech civil Engineer from Calicut university seeks a job in or around cochin. Presently working with a private firm in Calicut. Salary expected 25000. Please contact. Rajesh Kumar – Shastri Nivas- Kannur (Dt.)

Phone 0497 – 2786003
E-mail id: [email protected]

Sale And Purchase

KEY POINTS

  • Begin with the words Sale/ Available/ Wanted.
  • State the type of Accommodation/ Vehicles/ Goods.
  • Give a brief physical description, contact details, price.
  • VEHICLE FOR SALE
    • MAKE: MARUTI/HYUNDAI SANTRO ETC.
    • MODEL/COLOUR/ACCESSORIES/YEAR OF MANUFACTURE/MILEAGE/ DISTANCE COVERED
    • CONDITION / REGISTRATION
    • OWNERSHIP DETAILS
    • PRICE EXPECTED
    • CONTACT INFORMATION
  • PROPERTY FOR SALE
    • TYPE OF ACCOMMODATION, NO. OF ROOMS/FLOOR
    • WHETHER IT’S INDEPENDENT OR AN APARTMENT
    • PRICE EXPECTED/NEGOTIABLE
    • LOCATION
    • AREA(ONLY IN CASE OF PLOTS)
    • WHOM & WHEN TO CONTACT
    • CONTACT INFORMATION
  • HOUSEHOLD GOODS FOR SALE
    • NAME THE ITEM
    • MENTION THE BRAND AND MODEL
    • MENTION YEAR OF MANUFACTURE
    • PROVIDE THE CONDITION OF PRODUCT
    • WHOM AND WHEN TO CONTACT
    • CONTACT INFORMATION

EXAMPLES

Q. 1. You plan to sell your bike. Draft a suitable advertisement in not more than 50 words to be inserted in
the classified columns of a local daily, giving all necessary details of the bike. You are
Shaan/Shamita, 55, Malviya Nagar, Pune – 40.


FOR SALE

For immediate sale, Bajaj Pulsar, 2014 model. Excellent running condition. All necessary accessories intact. Average mileage around 60 kms per litre. Used for less than a year. Registration valid up to December 2015. Documents complete in all respects. Price negotiable. Interested persons may contact, Mr. Shaan, 55, Malviya Nagar, Pune –40

Mobile – 09999445456.

Q. 2. You own an independent house in D-Block, South City, Gurgaon. You are interested in disposing
of it, as you are going to settle abroad. Draft an advertisement in not more than 50 words to be
published in the ‘Gurgaon Times’, giving all the necessary details.


FOR SALE

For immediate sale, an independent house in D-Block,SouthCity,Gurgaon.Two bedrooms, drawing room, dinning-cum-lobby.A-one kitchen and bath.Spacious parking.Price will be discussed on meeting or contact.Interested persons may contact, Jaswant,73, J block , Vikas Puri, Delhi

Mobile –1234098765.

TO-LET of Property

KEY POINTS

  • Begin with TO‐LET
  • Type of accommodation, No. of rooms/floor
  • Independent or an apartment
  • Rent expected
  • Location
  • Type of tenant required
  • Whom and when to contact
  • Contact Information

Also Read : Importance of Reading Essay

EXAMPLES

Q. 1. You are Deepak/ Deepika of 110, Gandhi Marg, Hyderabad and wish to let out a portion of your
newly constructed flat. Draft an advertisement in not more than 50 words for publication in the ‘To
Let’ column of ‘The Hindu’, Hyderabad giving all necessary details.


TO-LET

To let a portion of a newly constructed flat in Gandhi Marg, Hyderabad, Close to Vidya Mandir School and Bus Stop. Ground floor, 3BHK with attached baths, wooden work, parking space for two and four wheelers. Equipped with brand new, latest fittings and fixtures. Rent expected around Rs.30, 000 per month.

Contact: Deepak, 110, Gandhi Marg, Hyderabad.
Ph: 09895876346.

Q. 2. You are Anurag/Aparna of 110, Swasthya Vihar, New Delhi. You wish to let out a portion of your newly built house. Draft an advertisement in not more than 50 words for publication in the “To- Let” column of The Hindustan Times, giving all necessary details.


TO-LET

Available 1500 sq.ft. ground floor of a newly built house in Swasthya Vihar with two spacious bedrooms, attached bathrooms, drawing-cum-dining room, kitchen and interiors. Rent expected-Rs. 7000/-. Interested persons may please contact— Anurag Swasthya Vihar , New Delhi.

Phone-27439543
[email protected]

Educational Institutions

KEY POINTS

  • Name of the institution
  • Courses / classes offered
  • Facilities
  • Fee details
  • Last date for registration
  • Contact details

EXAMPLES

Q. 1. Poonam has to start her Yoga Centre for school children at her residence, 234, Khaknal.
Draft an advertisement about it, to be published in a local daily giving all relevant details.


YOGA CLASSES

Three week course in Yogic exercises for school children. Training by experts. Classes for girls from 6 am to 7 am and for boys from 6pm to 7 pm on all weekdays. Special batch for ladies. Last date for registration May 1st, 2015. Contact Poonam, Director, Yoga Center, 234, Khaknal.

Ph.9904490871

Q. 2. Draft an advertisement about Anant’s Advance English and Communications to be published in a local daily giving all relevant details.


YOGA CLASSES

ELTS,TOFEL basic advance english speaking development, interview, group discussion, public speaking. Anant’s Advance English and Communications. SCO 86-87, Circular road, Sec-45C, Pune.

Ph.9898976765

Missing Persons/Pets

KEY POINTS

  • Begin with the word ‘missing’
  • Give a brief description of the person/pet.
  • Conditions, identification marks, Clothes
  • Pet-name, breed, colour, identifying features
  • State missing from when/ where
  • Indicate reward, if any
  • Contact details

EXAMPLES

Q. 1. Your neighbor had been to the market where her 5-year-old son was lost. Write an advertisement for
the newspaper in about 50 words describing the child.


MISSING

Boy missing, Divesh Sharma, 5 years, 3’4” tall, fair, slim, wearing red T-shirt and white pants, since 4.11.2020 from Mall Road Market. Speaks Hindi and English. Informer will be suitably rewarded. Inform mall Road Police Station, Mandi.

Ph. 24569875

Q. 2. You have lost your pet dog. Draft an advertisement by giving necessary details about the pet to be
published in the newspaper in the ‘Missing’ column.


MISSING

A German shepherd male dog missing since last Sunday from Garden Park. One year old with light brown complexion and tail cut a little. A black leather belt around its neck. Anyone who gives the whereabouts will be awarded suitably.

Contact: Dr. Sanjeev Trivedi, 24, Annasalai Road, Chennai.
Ph. 09945683424.

Travels and Tours

KEY POINTS

  • Name of the agency
  • Destinations and durations
  • Details of the package
  • Discounts if any
  • Contact details

EXAMPLES

Q. 1. You are the proprietor of Raj Travels and have organized a 15-day tour of Europe for Rs.35,000
inclusive of two meals a day. Draft an advertisement for a national daily to draw people to it.


TRAVELS AND TOURS

Attractive package available for Europe, 15 days, breakfast and dinner, stay at 4-star hotels, inclusive of sightseeing, Rs.35, 000 per person. Special Diwali bookings before Nov 15. Contact Raj Travels,Changspa, Leh.

Ph: 67548976.

Q. 2. You are the owner of Mitali Tours and have organized a 4-day tour to Manali and Ooty for Rs.10,000 per head. Add any additional details relevant to the advertisement. Draft an advertisement in not more than 50 words.


TRAVELS AND TOURS

Attractive package available for Manali and Ooty, 5 nights/4 days, breakfast and dinner, stay at 5 star hotels, sight-seeing included. Rs 10000 per head. Special discount for booking till 10th November 2006. Contact blue startravel and tours. Chennai.

Ph. 044-288000555

Lost And Found

KEY POINTS

  • Begin with LOST/FOUND
  • Description of the article
  • When and where the article was Lost/Found
  • The reward for finding it
  • Contact details

EXAMPLES

Q. 1. You have lost a library book issued in your name. Write an appropriate description of the book and give the particulars of the bus you traveled by the day you lost it. Your written account should be suitable for the “Lost and Found Column” of a local daily.


LOST

Lost a book titled “A General English and Composition Book” written by Dr. R.L. Mittal while travelling I route no. 817 on 2nd May, 20xx at about 8.30 a.m. The book is quite new and is leather bound as well as bears the accession no. of Govt. Senior Secondary School No.2, Roop agar Delhi. Finder may please return it to Anmol Rattan of 147/21 Panchsheel Colony, Najafgarn. His noble gesture will be greatly acknowledged.

Q. 2. You have found a chemistry book. Write an appropriate advertisement giving the description of the book and the bus you traveled by the day you found it. Your write up should be suitable for ‘Lost and Found Column of a local daily.


FOUND

Found, a chemistry book was written by Dr. Bose of Delhi University while travelling in a DTC bys route No. 816 form Tilak Nagar to Karampura on Monday at about 1 p.m. The book is in a green wrapper and has an unknown initial in English on the cover. It has an envelope in between the pages. The book is issued form Delhi University Library. Owner may please contact with some specific clues.Ramila Raman, D- Block Moti Nagar, New Delhi,

Cont. 22437561

Some Common Examples of Commercial Advertisements Writing

Q. 1. Draft attractive Commercial Advertisement inviting customers to a leading resort called
‘FORT RESORT AND FARMS’ to organize weddings, parties, and other events.


FORT RESORTS AND FARMS

A HEAVENLY PLACE FOR WEDDINGS, PARTIES AND EVENTS
WELCOME TO FORT RESORT AND FARMS!!!
LARGEST VENUE AROUND CHANDIGARH !!!!
SPREAD OVER 12 ACRES
BREATHTAKING BACKDROP! MORE THAN 500 TREES
COMPLEMENTED BY WATERFALLS AND FOUNTAINS!!
FORT RESORT…. AN IDEAL LOCATION TO CELEBRATE MARRIAGES—PARTIES—ANNIVERSERIES AND VARIOUS OTHER EVENTS
ISSUED BY : FORT RESORT HOTELS
SHAHEED BHAGATH SINGH MARG CHANDIGARH –56

fortresort5*@gmail.com
CALL US AT – 060-5467834/568

Q. 2. Draft an advertisement on behalf of the Department of West Bengal highlighting the beauty
of Darjeeling, Digha Sunder bans and Dooars is known for their green hills, seashore, tea-
gardens and Royal Bengal Tigers.


WEST BENGAL

A HEAVENLY PLACE FOR WEDDINGS, PARTIES AND EVENTS
WEST BENGAL—YOUR DREAM HOLIDAY PACKAGE
Darjeeling the “Queen of the Hills” Digha, the resort by the sea Sunderbans-with Royal Bengal Tiger Dooars with its rolling verdant tea gardens.

West Bengal packs in the richest natural variety within its small periphery. An ultimate destination with Ultra Modern facilities!!!!!

Enjoy Nature in its Plenty!!!!!!
GOVERNMENT OF WEST BENGAL
For details contact: Department of Tourism, Government of West Bengal. @. Brabourne Road 4th floor, Kolkata-700001

www.wbddeptoftourism.org
Phone-091-033-2225/4723/24/25

Q. 3. You have a shop named TATA Footwear in Jaipur. Draft an advertisement informing the customers about the sale.


SALE

Hurry !
Up to 50% discount
Shoes & slippers
Rush today
TATA FOOTWEAR

GLORY Market- JAIPUR

Advertisement Writing Topics For Practice

Writing Skills Quote
  • The firm Bhatia & Bhatia, Industrial Area, Bangalore wants two engineers for their Chennai office. Draft an advertisement for the ‘Situation Vacant’ column of a local newspaper giving all the necessary details. Do not exceed 50 words.
  • You are a commerce graduate with 8 years of experience in keeping accounts. You want a job in MNC/ Corporate House. As Anil Verma of 257, Moti Nagar, New Delhi, prepares an advertisement.
  • You want to sell your Maruti Car. Draft a suitable advertisement in about 50 words to be published in the ‘For Sale’ columns of the Times of India by the name of Daniel of 245/D, Beach Road, Goa.
  • You have been transferred to another city. You want to sell certain electronic goods. Draft a suitable advertisement in about 50 words. You are Ajay Goswami of Sector 56, Cantonment Road, Dispur.
  • Hemant has lost his Degree mark sheet and certificates while traveling in Bus No. 110. Write an advertisement to be placed in the ‘Lost and Found’ column of a newspaper in not more than 50 words.
Find Last Year’s ENGLISH CBSE QUESTION PAPERS For Latest Advertisement Writing Questions
  • You want to let out a portion of your newly constructed independent house. Write an advertisement in about 50 words to be published in the ‘To Let’ classified columns of the Indian Express.
  • You have recently started a Centre for Personality Development for school children. Draft an advertisement to be published in a local daily about it, giving all relevant details.
  • M/s Blue Towers, a readymade jeans company is launching its 2012 range of jeans for men and women. Draft an attractive advertisement.
  • M/s Leather Shoes has brought a new range of formal shoes for men. Draft a suitable advertisement.
  • M/s Metro Shirts have introduced their new summer range of men’s shirts and T-shirts. Prepare an attractive advertisement for the range.

Conclusion: Advertisement Writing Class 12 Format, Examples, Topics, Exercises

Above written includes Advertisement Writing Class 12 Format, Examples, Topics, and Exercises. Browse our site for various detailed and easy NCERT Solutions and CBSE Notes.

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